Lead generation, customer outreach, and social media are essential for a coherent marketing strategy. All these become more challenging if you’re marketing for a franchise business. The good news is practical tips are available to help you develop a solid franchise marketing strategy.
1. Establish Your Brand
If you want your franchised branch to succeed, you must find a way to brand yourself outside your parent company. Generally, you will use the logo as your parent company but think of other ways to make your shop stand out. For example, you can use a slightly different tone than your parent company. You may focus more on storytelling and customer service to promote your branch.
2. Revamp Your Website
You might think your website must look exactly like your parent company’s site, but it may not be a good strategy. We wouldn’t suggest it. After all, a well-designed website is one of the most prominent features of franchise marketing.
You can use your parent company website as inspiration, but feel free to add your ideas. Create a website that will be appealing to your target readers. Here are some website design features we recommend:
White space is good, so don’t overload your franchise website with so many videos or graphics that people get overwhelmed. That design is not mobile-friendly, and it will cause people to leave immediately.
Make your website easy to navigate.
Put plenty of CTAs. Your franchise website will need call-to-action buttons or links so people have several ways to contact you or make a purchase.
Include attention-grabbing graphics. Use graphics or videos to captivate visitors’ attention.
3. Create a Content Marketing Plan
The next best practice in the franchise marketing plan is content marketing. The 2022 HubSpot report shows marketers use content marketing to raise engagement, brand awareness, and sales. Content marketing is not only about blogging. Today, content is like a big umbrella that includes whitepapers, eBooks, webinars, case studies, testimonials, user-generated content, infographics, influencer marketing, email marketing, social media marketing, etc.
4. Use SEO
Search engine optimization (SEO) is integral to a franchise marketing plan. SEO identifies where your franchise lands when people search for it. Grab this chance to stand out from your parent company so you can funnel business to your franchise. Here’s how you can apply SEO in franchise marketing:
Produce more inbound and outbound links.
Always post high-quality content on your website.
Ensure your website is mobile-friendly.
Pay attention to your website’s loading speed.
5. Increase Your Social Media Presence
Today, a marketing plan is complete without a social media presence. The same is true in franchise marketing. Social media enables a franchise business to build professional relationships. Cross-posting content in your social media channel helps convert customers, build your brand, and establish brand awareness.
6. Utilize Digital Advertising
Social media advertising is a nice segue into the following strategy for your franchise marketing plan. That is digital advertising. From mobile ads to display ads and pay-per-click or PPC ads, advertising allows your franchise to reach new customers. It is best to set a reasonable advertising budget for your company.
7. Start an Email Marketing Campaign
With over 4 billion people using email in 2022, email marketing is another strategy to succeed with your franchise marketing efforts. The key is to build a good list of contacts. And to engage with your email list, you need to message them regularly. But not too frequently, though, because you may end up in the spam filter.
8. Use Influencer Marketing
Franchises have the unique feature of having access to star power through their parent company. As you become more established, it’s all about making your own name for yourself as a franchisor or franchisee. Influencer marketing can be a highly effective element of your franchise marketing plan.
You should find an influencer that relates to your brand and values. Then, ask them if you can send them your products or services to try. Once successful, the influencer will receive your products and record a video or post about them. The influencer introduces your franchise to its audience. This will hopefully convert and become new customers.
9. Explore Remarketing
Another digital marketing strategy to integrate into your franchise marketing is remarketing. Remarketing is an excellent opportunity to capture the interest of potential customers you missed with your previous plan. You need to email or link your potential customers to a website.
Then, in the email or website, a single tracking pixel creates a cookie in the user’s Internet browser. Messaging the would-be customers with an exclusive discount offer or coupon code can also close the deal.
10. Embrace AI
As artificial intelligence continues to rise, this could be the best time to incorporate it into your franchise marketing plan. But how? One of the easiest ways to implement AI is using a chatbot on your website. Once your franchise shop closes for the day, an AI chatbot can answer a customer’s questions and address concerns.
Conclusion
Franchise marketing is one of the essential content of a franchise business plan. When used together with digital marketing, it can boost brand awareness. In addition, an effective franchise marketing strategy can convert more leads into buying customers. Apply these best practices to provide more value to your customers, increase sales, and strengthen customer relationships.
Are you gearing up for a new business in 2024? Forget the next big tech start-up -the latest trend in town might be a perfectly toasted baguette. Take Paris Banh Mi Cafe and Bakery, for instance. This Vietnamese sandwich shop is rapidly growing, with locations popping up from coast to coast, from California to Florida.
But what’s the secret behind their success? Explore why the Paris Banh Mi franchise has snowballed in the last two years and be inspired to start your own business .
About Paris Banh Mi
The French baguette was introduced in Vietnam in the mid-19th century when the country was still a part of French Indochina. In the 1950s, Saigon saw the birth of a unique Vietnamese sandwich, “bánh mì,” which quickly became a favorite food of a large part of the population.
The story of Paris Banh Mi started in Orlando, Florida, at 1021 E Colonial Drive in 2019. Hien Tran and Doan Nguyen, a married couple passionate about food, opened the first Paris Banh Mi location. Their concept was simple: bring the delicious flavors of Vietnamese banh mi sandwiches, traditionally baguettes filled with savory meats and pickled vegetables, to a broader audience.
The customers quickly fell in love with the fresh ingredients, bold flavors, and convenient fast-casual setting. Now, Paris Banh Mi Cafe and Bakery promises to bring their customers the best “Baguette Banh Mi” taste.
In just two years, the laid-back cafe and bakery in Florida multiplied into a chain of stores in the county. Today, Paris Banh Mi is serving customers in 46 locations all across the USA. The company plans to expand to 100+ locations by 2026.
Each Paris Banh Mi Cafe and Bakery has a clean and spacious dining area, fast service, friendly staff, and a selection of delicious food and pastries. Take a peek at some of their mouth-watering baguette sandwiches filled with authentic Vietnamese ingredients.
Source: Paris Banh Mi website
For those craving something sweet, the bakery indulges you with a variety of French pastries. Check out their sandwiches, pastries, and beverages on the Paris Banh Mi Cafe and Bakery menu page.
Source: Paris Banh Mi website
Why Own a Paris Banh Mi Franchise
Paris Banh Mi is a franchised quick-service restaurant offering exciting opportunities for aspiring business owners. Many nail salon owners and aspiring entrepreneurs are switching to buying a Paris Banh Mi franchise. The main reasons why they love Paris are:
It opens a great opportunity and is more profitable.
Seamless franchising process and fewer things to worry about
Required low capital to open
Higher end-of-year profits
The benefits extend beyond operational efficiency. Paris Banh Mi boasts a surprisingly low-cost entry point compared to other franchises.
The initial franchise fee is manageable at $60,000. The total investment for opening a Paris Banh Mi can range from $200,000 to $500,000. This amount reflects the option to acquire a pre-existing, equipped location (second generation) for a lower investment cost or a complete build-out from scratch option.
Regardless of the chosen route, the investment is significantly lower than that of building a business from the ground up, making Paris Banh Mi an attractive option for many entrepreneurs.
Licensing Information
Owning a Paris Banh Mi franchise is not just about delicious food! The company is looking for dedicated individuals who can run their restaurant full-time. They will provide a multi-day training program for new franchisees. In addition, Paris Banh Mi offers ongoing support for franchisees, guiding them to make informed decisions and thrive in this exciting industry.
You’re a good fit for a Paris Banh Mi Cafe Bakery franchise if you are:
Passionate about food, especially fresh baguettes and pastries
A self-starter with a proven track record in business
Financially responsible with a focus on results
Ready to fully commit to building the Paris Banh Mi brand
If you have what it takes, don’t hesitate to contact them through the franchise hotlines on their franchise opportunities page.
Conclusion
Buying a restaurant franchise is one of the most attractive routes in the world of franchising. Paris Banh Mi makes owning your own business a lot easier. Forget the high costs and headaches of starting from scratch. Their low investment and comprehensive training program mean you can be your own boss with a delicious product. If you are ready to take a bite out of success, contact Paris Banh Mi today!
Buying a franchise from Chick-fil-A is an excellent money-making and healthy option. The fast-food chain has been serving hungry consumers the most delicious chicken sandwiches unmatched by other fast-food restaurants. Buying a Chick-fil-A franchise means investing in a good business and your future. It also lets you continue the culture behind the popular food chain. Here are Chick-fil-A franchising opportunities that will give you entrepreneurial freedom in 2024.
Company Overview
Founded in 1946 by Truett Cathy, Chick-fil-A is deemed one of the longest-running chicken sandwich chains in the United States. The founder opened his first chain in Hapeville, Georgia, and has become a favorite soul food for many. Truett had worked in restaurants seven times a week and knew the importance of rest. That’s why he vowed to close Chick-fil-A every Sunday. He values rest and worship, so he sets aside one day of the week for his employees—a practice that Chick-fil-A still upholds today.
Chick-fil-A also selects franchisees that uphold their values and passion. The company takes great care in selecting who they do business with, which includes getting to know candidates through a lengthy and intensive selection process. The founder’s vision is to influence the people and communities they serve. Chick-fil-A also seeks franchise candidates in Puerto Rico, Canada, and the United States.
Chick-Fil-A candidates are required to show personal financial integrity and stewardship. They also need to have proven experience in leadership and a strong business acumen. Chick-fil-A ensures that candidates showcase entrepreneurial spirit, a strong character, and a growth mindset. This is to uphold the vision and values that Truett started in 1946.
Franchise Training Details
The initial on-site training programs last three to four weeks. However, the duration and actual location of the training will vary.
The training program primarily covers operational aspects, such as food preparation, service, customer relations, accounting, communications, purchasing, planning, maintenance, policies, management styles, and marketing.
The franchisor may require franchisees to attend various conferences and seminars occasionally. This is on top of the initial training program.
The franchisor may also offer various programs that operators can use in advertising products or hiring staff, which aren’t stipulated in the Franchise Agreement.
Franchise Territory
The franchisor will grant franchisees one Chick-fil-A restaurant at the franchisor’s designated location.
Franchisees will not get exclusive or protected territory, so they may face competition from other operators.
Franchise Obligations and Conditions
Franchisees must devote their time and effort 100% to operating their Chick-fil-A restaurant.
The franchisor only allows franchisees to sell products approved by Chick-fil-A. This also applies to franchisees with a Chick-fil-A-associated food truck.
Franchise Term and Renewal
The franchise term expires on early December 31, the year the agreement is signed or whatever the lease expiration is. Franchisees may apply for one-year extensions unless written notice is given 30 days before the franchise term expires.
Financial Assistance
The franchisor designates locations, leases, and subleases the store’s premises to franchisees. The lease and sublease terms will vary depending on the type of Chick-fil-A restaurant and location.
The franchisor also engages in concession agreements that oversee the utilization of non-traditional satellite unit locations with the proprietors or administrators of said satellite unit spaces.
The franchisor offers extended payment periods for specific pre-opening costs stipulated in the Franchise Agreement. Additionally, the franchisor leases equipment to operators, charging a monthly rental fee based on the fair market rental value established by Chick-fil-A using its singular and exclusive business judgment. It’s important to note that neither the franchisor nor any affiliated entities provide any financing arrangements to operators, either directly or indirectly.
Did You Know?
Here are some fun facts about Chick-fil-A you need to know!
Did you know that Chick-fil-A only uses peanut oil for frying? That’s what makes the chicken its unique flavor! Chick-fil-A is also the single most significant purchaser of peanut oil in the United States. They also believe peanut oil is a healthier option.
The best Chick-fil-A promotional gig was the “First 100,” where the first 100 customers inside a new Chick-fil-A restaurant would get free chicken for a year.
Did you know that the founder, Truett Cathy, invented the chicken sandwich? He worked for a restaurant in Atlanta, and the newly delivered chicken breasts were too big to serve as airline food. He turned this into a meal for the staff.
You can get a free ice cream cone by walking up to the counter and trading your toy when ordering the kid’s meal.
Franchise Cost
Your Investment
Name of Fee
Low
High
Initial Franchise Fee
$10,000
$10,000
Opening Inventory
$13,500
$140,000
First Month’s Rental of Equipment
$750
$5,000
First Month’s Lease/Sublease of Premises
$2,550
$85,500
First Month’s Insurance Expense
$240
$12,000
Additional Funds
$491,345
$2,550,935
ESTIMATED TOTAL
$518,385
$2,803,435
Other Fees
Type of Fee
Amount
Advertising
May vary (a) between 0% to 3.25%, to be determined by Chick-fil-A, as a percentage of gross receipts or (b) by vote of operators in local or regional areas.
Advertising Support and Services Fee
Advertising support and services fees incurred, if any, will vary based upon the support and services offered by the franchisor, and selected and received by the operator; the current in-house blended hourly rate for services is $100; Operator will pay any additional fees, costs and expenses as applicable.
Additional Franchise Fee
$5,000 for each additional Chick-fil-A restaurant business.
Business Services Fee
$300 (monthly).
Rent (Traditional Restaurant)
$2,550 to $85,500 (including where applicable, percentage rent).
Occupancy Charge (Satellite Unit)
Determined under the concession agreement attached as an exhibit to the concession sublicense agreement; currently estimated to range between 4% and 30% of gross receipts.
Food Truck Usage Fee (Food Truck)
Currently $2,100 to $3,100, plus additional fees, costs and expenses.
Food Truck Insurance Fee (Food Truck)
Currently $250 to $450 (monthly).
Insurance
$240 to $12,000 (monthly).
Equipment Rental
Currently $750 to $5,000 (monthly).
Hardware and Software Support; High-Speed Internet Access
$9,500 to $20,000 (annually).
Fines – Minimum Standards and Procedures
Will vary under the circumstances.
Indemnification
Will vary under the circumstances.
Operating Service Charges
Determined by formula.
Credit Cards Fees and Related Processing Fees
Will vary.
Highway Signage
Will vary under circumstances.
Interest on Late Payments
The maximum rate permitted by law, or if none, 1.25% per month.
Cash Handling System Services
$85 to $450 (monthly)
Reimbursement of Cost of Performance
Costs and expenses of performance.
Holdover Liquidated Damages
Double the base rent and percentage rent.
Here are the Chick-fil-A franchise costs:
If you’re looking for another investment opportunity, visit Franchise How’s website for more information.
Taking care of your home’s plumbing system is an essential part of being a homeowner. However, not everyone has the skill and patience to do it, and so franchises such as Zoom Sewer and Drain Cleaning are some of the most lucrative. Here’s what you need to know if you’re thinking of getting it:
Franchise Description
Zoom Sewer and Drain Cleaning provides drain cleaning, maintenance, sewer inspections, repair and replacement services for residential and commercial customers. The business began in 1995 and had been franchising since 2013. They have their headquarters in Norristown, Pennsylvania, and Zoom Franchise Company, LLC is the franchisor.
Training
Training for the franchisee’s principal owner and personnel will be provided by the franchisor or its representatives and agents. Before starting your franchise, Zoom Sewer and Drain Cleaning will require you to complete their training program. It comes in two phases:
Phase 1: 2 to 3 days training at the Franchise Business
Phase2: 2 to 3 days in Norristown, PA
The franchisor may also require you to attend additional training during the length of your term agreement. The franchisor is planning to hold a 2 to 3-day national Zoom Fest yearly. This will be held in Norristown, PA, or any location it designates. They will require franchisees to attend, but their managers will be welcome.
Territory
The franchisor will designate a protected territory where the franchisees will operate their business. Before signing any Franchise Agreement, both the franchisor and the franchisee will agree on a geographic territory.
The franchisor will base the protected territory on contiguous zip codes that will consist of approximately 500,000 individuals. This will be based on the most recent U.S. Census data at the time of signing the franchise agreement. This means that as long as the deal is taking effect, the franchisor or its affiliates will not locate, operate, or grant a franchise for another Zoom Sewer and Drain Cleaning business within the protected territory.
Obligations
The franchisor requires the franchisee or its principal owner to exert every effort to take responsibility for the management of the business. They will do this on a daily basis unless they agree on an alternate arrangement. With the franchisor’s discretion, the franchisee can hire a manager to handle the operations of the business.
Franchisors will also require you to sell products and services that have their approval. On the other hand, franchisees aren’t allowed to sell unauthorized products or services in compliance with the franchise agreement. Franchisees are also not allowed to solicit business outside of the protected territory. They are, however, permitted to serve customers outside of the protected territory as written in the FDD.
Term of Agreement
The initial franchise will take ten years after the signing of the agreement. You can renew the contract for another ten years, for four times, if you continue to meet the requirements.
Financial Assistance
Zoom Sewer and Drain Cleaning doesn’t offer direct or indirect financial assistance to its franchisees. In addition, they will not guarantee a franchisee’s note, lease, or obligation.
Did You Know?
Get to know more about Zoom Sewer and Drain Cleaning before you get that franchise. Here are some facts about the business:
They have very little competition in the niche. Most of their competitors are independent plumbers and contractors
According to the company’s co-founder and COO, Ellen Rohr, this is a recession-resistant business, and the Covid-19 pandemic has proven this
They have a reported $12 million in revenue with 53 employees and 15 franchisees
Your Investment
The table below shows the estimated cost of a Zoom Sewer and Drain Cleaning franchise. Take note that these numbers may change without any prior notice.
Name of Fee
Low
High
Initial Franchise Fee
$35,000
$35,000
Lease
$3,000
$9,000
Leasehold Improvement
$2,000
$40,000
Furniture, Fixtures and Computer System
$7,500
$13,000
Vehicles
$7,000
$9,500
Vehicle Wrap and Design
$4,500
$5,500
Initial Equipment and Inventory of Supplies
$40,000
$50,000
Business Licenses and Permits; Deposits and Pre-Paid Expenses
$0
$5,000
Professional Fees
$500
$3,000
Insurance – Quarterly
$4,000
$6,000
Initial Training Expenses
$500
$3,000
Initial Marketing Expenses
$45,000
$60,000
Additional Funds – 6 months
$50,000
$100,000
ESTIMATED TOTAL
$199,000
$341,000
Other Costs
Type of Fee
Amount
Royalty Fee
5% of Net Sales.
Marketing Fee
Up to 2% of Net Sales. Currently, the franchisor does not charge this fee.
Call Center Fee
Up to $25 per scheduled appointment. Currently, the franchisor does not operate the Call Center or charge a Call Center Fee.
Technology Fee
The then-current Technology Fee; currently $500 per month.
Webpage Development and Optimization Fee
The then-current fee charged by the franchisor’s designated website SEO provider; currently $695 per month.
Additional Location Fee
The then-current Additional Location Fee; currently $2,000.
Transfer Fee
Up to 50% of the then-current Initial Franchise Fee.
Renewal Fee
Up to 25% of the then-current Initial Franchise Fee.
Additional Training and Assistance
Fee and all expenses. Currently $1,000 per day plus travel expenses.
National Conference
Reasonable fees and all expenses.
Testing for Supplier Approval
Reasonable fee.
Interest on Late Payments
Lesser of 1.5% per month or maximum legal rate.
Audit Fee
Cost of audit.
Taxes
Actual cost.
Indemnification
Will vary under circumstances.
Costs and Attorneys’ Fees
Will vary under circumstances.
For other franchising information, check out more articles here at Franchise How!