Burlington Vermont-based franchisor, City Brew Tours, has launched a virtual beer experience in response to Coronavirus restrictions. City Brew Tours’ “Beer Events at Home” offers customers beer experiences from the comfort of their home. The company introduced a Live Homebrew Experience and a Beer and Cheese Pairing Virtual Happy Hour.
Founded in 2008, City Brew Tours has company-owned and franchise locations in 11 cities. The brand’s traditional business model offers beer experiences that blend history, beer knowledge, transportation, and food with access to an area’s top breweries and their beer
“If we can’t bring our guests to the breweries, we’ll bring the brewing and beer education to them virtually. Thankfully, between my business partner who used to be a commercial brewer and all of our avid homebrewing guides, we have decades of combined homebrewing experience,” said Chad Brodsky, the company’s Founder and CEO in a statement City Brew Tours issued.
The “Beer Events at Home”
The Live Homebrew Experience includes brewing instruction led live by one of City Brew Tours’ expert beer guides via online video conference. The experience requires no prior knowledge and comes with all necessary equipment and ingredients. Through the experience, customers can make a full case of pale or amber ale.
“We’ve curated the perfect kit for people to try homebrewing. These high-quality and reusable materials, with minimum investment, are shipped nationwide right to a participant’s front door before the experience begins,” said Barry Hansen , the company’s COO and Mr. Brodsky’s business partner.
The Beer and Cheese Pairing Virtual Happy Hour is a live guided beer and cheese class. Guides help customers explore the intricacies of pairing beer and cheese. Participants will need at least two types of beer at home. The company urges customers to purchase beer from their local breweries.
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