Advertising is one of the businesses that will never perish, because there’s always a need for that. Regardless if you are a multinational corporation servicing 90% of the world’s population or a small enterprise, you need to promote your business. Thus, opening an advertising platform seems like a brilliant idea. If you don’t know where and how to start, learning the Coffee News Franchise cost could be your first step.
We are also sharing with you some interesting facts, and why choosing this franchise is a great idea.
Franchise Description
Coffee News is one of the most affordable franchise opportunities available today. The publication is known as the number 1 weekly restaurant publication in the advertising services category. To date, there are more than 700 franchises in several countries around the globe. It has been in operation since 1994 and opened for a franchise in 1996.
When you are a franchisee of Coffee News, you will run a free weekly restaurant publication for food and beverage establishments in your local area. At the height of the coronavirus pandemic, they also released a digital version of their publication. Proof that the business adapts to the changing times.
Franchisee Training
The franchisee will have to undergo a training of three days. Their program provides the trainees with both lectures and also practical training. There are no succeeding trainings required by the franchisor.
Territory
As a standard, each franchise territory should have a population of 25,000 to 50,000. The franchisor has the discretion as to how many franchise territory would be in a specific geographic location. However, they will ensure that no other franchisee will distribute in the same territory.
One of the great points of franchising Coffee News is that you can solicit business within and outside your territories. So, that means you have a huge earning potential.
Franchisee Obligations
The franchisees are not obligated to participate in the day-to-day operations of the business. But of course, the franchisor encourages this. Other than that, the franchisor does not have restrictions on the advertisements that the franchisee would like to publish. Likewise, the franchisee could resell any Coffee News products they purchase from the franchisor and other vendors.
Term of Agreement
The franchise term is good for four years, and the franchisees may renew it for another four years. However, the franchisees must be able to meet all the provisions of the agreement.
Financial Assistance
A franchisee is allowed to buy more franchises, and the franchisor may provide financial assistance. This is possible after one year of the Franchise Agreement, and if the franchisee has good credit and has a net worth of not less than $100,000.
The franchisor provides financing, both direct and indirect.
Did You Know?
Before jumping to the estimated Coffee News Franchise Cost, here are a few exciting things you might want to know about the company.
It’s Light and Entertaining
What sets Coffee News from other publications is that it’s an apparent break from the norm. There, you would find light topics and write-ups, including jokes, interesting trivia and facts, horoscopes, and even local events. And because of this, they are able to touch a huge part of the demographic. It also caters to the older generation and even the young ones.
Coffee News is a single-sheet, double-sided publication that is distributed for free in selected establishments. For this reason, these locations should have a high population to maximize the publication’s reach.
600% Return on Advertising Investment
Coffee News is such a big hit; your clients placing an advertisement could enjoy a sky-rocketing profit. In fact, one of these clients claimed that they had 600% ROI just by promoting their company in the publication. This is one of the selling points you can highlight as you offer your ad places to establishments.
Offers Franchise Outside of the US
If you are having doubts about the company’s credibility, then you might want to consider its reach in terms of opening franchise opportunities. Apart from locations in the US, they are also opening opportunities in Australia, Canada, New Zealand, Portugal, Spain, Mexico, and South Africa.
Millions of Readers Every Week
You would be surprised by the total number of readers that Coffee News has. If you must know, they have 10 million readers each week. It’s an effective and cost-efficient way to advertise a business. With the growing number of small and mid-sized companies, they will find the publication appealing to their needs.
Misspelled Section
The Coffee News has a special section called ‘Quoteable’. Take note that they intentionally misspelled the word, and since then it has been the trademark of the company.
Your Investment
As we’ve mentioned earlier, the Coffee News Franchise Cost is affordable. Thus, it’s one of the best businesses for those who are incapable of producing large capital. Starting your Coffee News Franchise will only cost you around $11,000. You can see the breakdown below.
Name of Fee
Amount
Initial Franchise Fee
$9,500
Postponement of Opening Date (if necessary)
$1,000
Travel and Living Expenses during Training
$500
Real Estate and Improvements
N/A
Equipment
N/A
Stands
$500
Security Deposits, Utility Deposits, Business Licenses
N/A
Miscellaneous Opening Costs
$250
Opening Inventory
N/A
Advertising
N/A
Additional Funds
N/A
ESTIMATED TOTAL
$10,750 – $11,750
Other Costs
Type of Fee
Amount
Weekly – Initial Franchise
$80
Weekly – Additional Franchises (agreed to upon signing the initial franchise agreement)
$25 /additional franchise
Initial – Additional Franchises (agreed to after signing the initial franchise agreement)