The Days Inn Franchise Investment Guide 2023 

Days Inn is a well-known hotel chain under the Wyndham Hotels & Resorts umbrella. Founded in 1970, it has become one of the world’s largest economy hotel brands. Are you interested in being part of the Day Inn business? Learn more about Days Inn franchise costs and fees in this 2023 investment guide. 

Why Choose a Days Inn Franchise

Image credit: Wyndham Hotels & Resorts 

While Days Inn has been around for several decades, the “by Wyndham” moniker was added to the name in April 2018. As one of the well-known economy brands in the hospitality industry, Days Inn by Wyndham has over 1,600 locations worldwide. And more than 1,400 of the total units are in the United States. 

Having been franchising since 1972 through various economic markets, the company may have mastered the art of staying in business. As an aspiring franchisee, you might prefer to convert an existing establishment into a hotel or build a new one. Whether you’re in a big city or small town, there’s a location for you to open a Days Inn franchise.

Below are a few compelling reasons why a Days Inn franchise can be an attractive option for entrepreneurs and investors:

1. Support and Resources

When you start a Days Inn franchise, you can benefit from the expertise of the parent company and receive assistance. This includes site selection, hotel design and construction, marketing, staff training, and ongoing operational support. 

2. Marketing and Reservation System

 Days Inn franchises can leverage the marketing efforts of the parent company and benefit from its reservation system. This means potential guests can easily find and book rooms at your hotel through the brand’s central reservation system and online platforms.

3. Training and Best Practices

Days Inn provides training programs for franchisees and their staff to meet the brand’s standards and maintain quality service. This training can cover various aspects of hotel management, including customer service, operations, and sales techniques.

4. Growth Opportunities

Wyndham Hotels & Resorts typically offers its franchisees opportunities for growth within its portfolio of brands. Once successful, you can expand your business by adding more hotel properties under different brands within the parent company.

5. Proven Business Model

Investing in a franchise can provide security as the business model has already been tested and successful in various locations. This can reduce some risks associated with starting a new independent hotel.

How Do You Open a Days Inn Franchise?

Image credit: Wyndham Hotels & Resorts

Generally, you can open your own Days Inn by Wyndham franchise in three straightforward steps:

1. Access market availability in your area for a Days Inn franchise. In this step, you should discuss this with a Days Inn representative. The representative will provide more information on the brand, location, and cost of owning a franchise. 

2. Once you’re ready to start, franchisees usually undergo a financial and background check. Passing this evaluation is typically a significant element in ensuring approval of your franchise application. 

3. Franchisees usually undergo a few days of initial training and multiple days of on-the-job training once they open a location.

Days Inn by Wyndham encourages franchisees to create a fun place to stay for their chosen location. When you open the lobby doors to your Days Inn by Wyndham franchise, it’ll be time to make a home away from home for your guests.

Franchising Information

Image credit: Wyndham Hotels & Resorts

Here’s what you need to know if you’re interested in opening a Days Inn franchise.

Financial Requirements & Ongoing Fees

• Initial Franchise Fee: $35,000
• Initial Investment: $190,177 – $6,395,289
• Veteran Incentives: 50% off application/franchise fees; development incentive of up to $4,000/room
• Royalty Fee: 5.5%
• Ad Royalty Fee: 3.8%
• Term of Agreement: 20 years
• Is the franchise term renewable?: Yes

Financing Options

In-House Financing

Days Inn by Wyndham offers in-house financing to cover franchise fees, startup costs, and inventory.

Third-Party Financing

Days Inn by Wyndham has relationships with third-party sources offering financing to cover startup costs, equipment, and inventory.

Training & Support Offered

The company offers initial training programs and ongoing support options to help franchisees in business operations. 

• On-The-Job Training: Up to 30 hours
• Classroom Training: 41-81 hours
• Ongoing Support: Newsletter, Meetings & Conventions, Toll-Free Line, Grand Opening, Online Support, Security & Safety, Field Operations, Proprietary Software, etc. 
• Marketing Support: Co-op Advertising, Regional Advertising, SEO, Website Development, Social Media, Email Marketing, and Loyalty Programs.

Final Thoughts 

It’s important to note that while franchising can offer numerous benefits, it also involves adhering to the franchisor’s guidelines and paying ongoing fees, including royalties. Prospective franchisees should conduct thorough research. They must perform a financial analysis and study the terms and conditions of the franchise agreement before making a decision. Consulting with a franchise lawyer and other experienced hotel industry professionals can also be beneficial in the decision-making process.