Dickeys Barbecue Pit announced it will be brining more of its delicious, slow-smoked barbecue overseas!
Dickeys announced the company signed an area development agreement with Sunsheng (Jason) Lin. Lin is the owner of Seikou Co. LTD, and the agreement will bring Dickeys to the metropolis of Tokyo. The family-owned franchise will open two ghost kitchens in spring and fall 2021, respectively.
Dickey’s Capital Group CEO, Roland Dickey provided comment. “We are beyond excited about the opportunity to work with experienced food and beverage operators like Jason and his extremely talented team. Jasons knowledge of food and the market will undoubtedly make Dickeys a success.”
In August, the worlds largest barbecue concept launched ghost kitchens as a new franchise opportunity. The model allows restaurants to maximize delivery coverage without the upfront investment that a traditional brick-and-mortar location requires. In addition to virtual kitchens providing lower overall costs, they also offer a fast-track to opening, with locations ready to begin serving in just six to eight weeks.
Changing Plans
“The opportunity to partner with Dickeys came about by a twist of fate,” Lin said. “What was first planned this past January over dinner in Dubai, was put on pause due to Covid-19. But, allowing the pandemic to break my dream of operating this brand was simply not in the cards. With Gods assistance, Im proud to bring Dickeys to the Japanese consumer. It will be my utmost priority to manage this brand dutifully and have my team deliver the American spirit that Dickeys portrays. My ultimate goal is for Dickeys to be present in every city in Japan.”
“We are thrilled for our first location to open in this massively attractive global city,” said Jim Perkins, Vice President of International Development for Dickeys Barbecue Restaurants, Inc. “My time in Japan taught me to understand that dining in Tokyo is about bringing people together, socializing and building stronger ties to the community. With two new ghost kitchens, we know we are providing a special way for guests to conveniently connect over Dickeys Legit. Texas. Barbecue. in the comfort of their home.”
Dickeys Franchise currently has seven international partnerships. Those include locations in Abu Dhabi, Australia, Brazil, Dubai, Egypt, Pakistan and Republic of Georgia.
About Dickeys Barbecue Restaurants, Inc.
Travis Dickey founded Dickey’s Barbecue Restaurants, Inc., the worlds largest barbecue concept, in 1941 . For the past 79 years, Dickeys Barbecue Pit has served millions of guests Legit. Texas. Barbecue. Dickeys smokes all meats onsite in a hickory wood burning pit. Dickeys proudly believes theres no shortcut to true barbecue and its why they never say bbq.
The Dallas-based, family-run barbecue franchise offers several slow-smoked meats and wholesome sides with ‘No B.S. (Bad Stuff)’ included. The fast-casual concept has expanded worldwide with two international locations in the UAE and operates over 500 locations in 44 states. In 2016, Dickeys won first place on Fast Casuals Top 100 Movers and Shakers list and was named a Top 500 Franchise by Entrepreneur in 2018. Dickey’s Barbecue Pit has also been recognized by Fox News, Franchise Times, The Wall Street Journal, QSR Magazine, Forbes Magazine and Nations Restaurant News.
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