Dickey’s Barbecue Pit saw its highest day in digital sales ever recorded over the weekend. The brand reported an increase in sales totals and website traffic, resulting in positive same-store sales for the Dallas-based franchise.
Digital Traffic and Sales Increases
Over the weekend, Dickey’s same store sales were up 14% and an influx of website traffic made up a 42% increase in digital sales. The world’s largest barbecue concept is attributing part of their record-breaking sales to supply chain stability. Dickey’s wants guests to take comfort in knowing Dickey’s is stocked up with its menu of authentic, Texas-style barbecue.
Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc, commented. “Dickey’s has been serving barbecue since 1941 and has long standing partnerships with many of our suppliers who have reassured us that our meat supply is stable for the foreseeable future. Remaining open with online ordering, delivery and pick-up throughout the pandemic has helped us maintain a steady demand and supply.”
Menu Additions and Promos
Dickey’s is adding six mouth-watering sandwiches to their slow-smoked barbecue lineup and featuring new specials. The company is offering a $3 Classic Sandwich, a $6 Westerner Sandwich and a $9 Westerner Plate. The specials come just in time to celebrate National Barbecue Month. In addition, throughout May, barbecue fans can score free delivery on Dickey’s fan-favorite classics.
Dickey’s is also celebrating both moms and first responders all month long with its #MomSays Advice contest. Fans can share their best advice from mom on social media to win free barbecue for a year.
Their best promo of all–guests can purchase a First Responder Relief Pack on Dickeys.com. Dickey’s will match every sandwich donation and deliver the orders to local police, fire stations and medical personnel.
Dickey’s has been actively involved in COVID relief. Last month, Dickey’s donated 100,000 free sandwiches to people on the Coronavirus frontlines. The Dallas-based barbecue franchise gave the sandwiches to grocery store employees, first responders, and medical workers in Arizona.
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