Dunkin’ Brands has introduced several measures to assist its franchisees during the Coronavirus health crisis. The company announced plans to temporarily extend payment terms for royalty and advertising fees last week. Dunkin’ is also offering payment extensions for certain other franchisee fees and costs. The brand introduced efforts to give franchisees in the US and Canada added financial flexibility.
Yesterday, Dunkin’ announced additional measures to assist its franchisees experiencing hardship. The company is allowing its franchisees flexibility in responding to Coronavirus impacts to help ensure employee and guest safety. Dunkin’ is now permitting franchisees to reduce hours of operation to allow for deep cleaning. The brand is also allowing some franchisees to close restaurants within close proximity of other Dunkin’ or Baskin-Robbins locations.
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On March 17, Dunkin’ temporarily limited service at US and Canada restaurants to drive-thru ordering, carry-out, and delivery. A select number of locations are also offering curbside service.
In a statement released on the 17th, Dunkin’ urged franchise owners to promote mobile ordering. Fortunately for franchisees, the brand’s mobile ordering platform is well-developed. Dunkin’, which oversees 8,500 restaurants in 41 states, leverages partnerships with Grubhub (and other vendors) on its ordering app to promote contactless purchases.
The aim is “to limit person-to-person contact and to move guests through the restaurant as quickly as possible,” the company said in a statement.
