Dunkin’ announced it will expand its partnership with Grubhub to increase delivery service in the New York Metro area. With the expansion, Dunkin’ will be available to New York Metro area residents from over 800 locations. The expansion will increase restaurant delivery in Connecticut, Long Island, New Jersey, New York City and Westchester via Grubhub.
The coffee giant launched Dunkin’ Delivers, its initial partnership with Grubhub and Seamless, in June 2019. Initially, 400 Dunkin’ restaurants throughout New York City’s five boroughs offered delivery through Seamless, Grubhub’s New York brand. Following the Dunkin’ Delivers launch, Dunkin’ and Grubhub expanded services to other cities including Boston, Chicago, and Philadelphia. Dunkin’ has also partnered with DoorDash and Postmates in select areas.
Grubhub is currently the second largest food delivery service in the U.S. as reported by Second Measure. DoorDashsits on the top of the list with a 38% market share of meal delivery sales in January 2020. Grubhub and its subsidiaries, which include Seamless and Eat24, took in 31%.
To celebrate its expanded partnership, Dunkin’ is treating diners to free delivery and its Heaven Toasted Hash Browns. The promotion began March 6thand ends March 9th. To get free delivery and hash browns, you must spend $10 or more and order through Grubhub or Seamless.
Offering Convenience to Increases Sales
Franchisors are increasingly turning to partnerships with app-based delivery services to increase sales. And for good reason, as Grubhub, DoorDash, Postmates, and UberEats all offer increased product/service accessibility to drive sales.
Stephanie Meltzer-Paul, Dunkin’s VP of Digital and Loyalty Marketing commented on the partnership and convenience factor. “We are thrilled to expand Dunkin’ Delivers with Grubhub to even more people in the Metro New York community, marking another exciting milestone in our commitment to offering unparalleled convenience to our guests [. . . ]” “We’ve been encouraged by the positive guest response to the Dunkin’ Delivers service launch in New York City back in June, and look forward to expanding in the market to keep Metro New York residents running on Dunkin’ wherever they are.”
Commenting on the expanded partnership, Seth Priebatsch, Head of Enterprise at Grubhub stated “As the experts in delivering hungry diners their food fast and fresh, we’re excited to continue expanding our Dunkin’ partnership in Metro New York,” “Whether it’s the morning coffee and bagel at the office or a midday pick-me-up, even more diners in Metro New York can run on Dunkin’ from the comfort of wherever they choose with Grubhub delivery.”
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