Edible®, the world’s largest franchisor of fresh fruit arrangements, is creating a new path to franchise ownership. Edible’s new “Manage-To-Own” program gives individuals lacking capital an avenue to franchise ownership.
For a $30,000 initial investment, Edible grants operational control over an Edible franchise to a Manage-To-Own candidate. Edible gives the individual the ability to acquire full franchise rights over time.
After paying the initial franchise fee, participants selected for the program participate in Edible’s 90-day franchisee training program. Upon completion of training, they take over operations of an Edible location. The Manage-to-Own candidate will have access to all resources, support and business tools available to Edible franchisees.
“Our founder immigrated from Pakistan to the United States as a child, then opened his first store as a teenager, so we not only understand that power of the American Dream but also recognize the realities around the need for funding to pursue that dream,” said Cheikh Mboup, President/COO of Edible.
“Fortunately, he had a family friend who was willing to help him launch the vision that later became Edible. Now, 20 years later, we’re paving the way for more aspiring, motivated entrepreneurs to take control of their destinies. There are many who have the skills to succeed yet may not have access to the financing they need to get started. This is an amazing opportunity and we’re honored to share it with future generations of business owners.”
Growing Momentum
Edible is in the process of interviewing and selecting individuals to participate in the program. Once accepted, trainees will have the advantage of entering a franchise system with significant momentum.
Same-store sales for the brand are up 8.7% YTD. Further Edible is showing signs the brand is “recession-proof” in recent months. The brand posted a staggering 61% same-store growth for the month of April. The company noted it experienced its most successful Mother’s Day holiday in company history.
“Given the current rate at which Edible is growing and evolving, there has never been a better time to join this organization, and I can’t imagine a better path for doing so than through this Manage-To-Own Program,” said Mboup. “With sales steadily increasing across our network, this opportunity can serve as the launching pad for pursuit of the American Dream, with an established and reputable brand, without breaking the bank.”
Edible stated the initiative will be ongoing, but the brand has a limited number of slots for 2020. Edible considers 2020 applicants on a first come, first served basis. The brand asks those interested in the Manage-To-Own program to submit their resume to the Edible franchise team. Contact email for the team is franchiseinfo@edible.com.
About Edible
Edible® is as a U.S.-based franchising business that specializes in fresh fruit arrangements, combining the concept of a fruit basket with designs inspired by flower arrangement. The company also sells a variety of specialty fruit gift items, such as gift boxes featuring chocolate dipped fruit, and fresh fruit products. Each of its gifts and grab-and-go Edible® Treats is made fresh by a Fruit Expert® at one of its 1,200+ independently owned franchise locations.
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