The Real Cost Of Owning A Europcar Franchise

An automobile rental franchise can become a worthwhile investment because of the travel industry. Automobile rental can become convenient for long-term travelers, and they might save on costs because of it. The Europcar Franchise is one of the few automobile franchise rental opportunities in the market. But how much does a Europcar franchise cost, and what else should you know before starting one?

In this article, learn about the Europcar franchise. Furthermore, know how much the initial Europcar franchise cost is.

The Europcar Franchise and Market

In 1949, Europcar started operations in Paris, France. Raoul-Louis Mattei founded the company under the name “L’Abonnement Automobile.” It wasn’t until 1973 that the automobile rental company started franchising it. From 1949 to 2014, Europcar dominated the European market as a single company. Since then, it has acquired different companies under the Europcar Mobility Group.

Currently, EURAZEO owns the Europcar Mobility Group. Furthermore, there are other vehicle rental and ride-sharing services available. It’s how they diversified their company to align with current trends and meet demand. Other brands under the Group are:

• Buchbinder
• Goldcar
• InterRent
• Fox Rent a Car
• Ubeeqo
• GoCar
• Scooty
• E-Car Club
• Brunel

Their competitors are Avis, Budget, and Hertz in North America. As for Europe, it competes against Ace, Dollar, and Thrifty. Even so, Europcar maintains influence in regions like North & South America, Asia, Middle East, Africa, and Oceania. Moreover, they even have partners in North America, Africa, and Asia. Among one of their many partners includes Enterprise Rent-a-Car.

The Europcar Mobility Group has over 1,600 franchises for all of its brands and 334,000 fleet vehicles globally. However, the car fleet doesn’t stay for too long for any of the Europcar Mobility Group brands. It’s because renewal of the car fleet happens every 6 to 18 months.

Europcar offers a wide selection of rental cars that leisure travelers may book. That includes family cars, sedans, trucks, and vans. They also provide business solutions.

Training

Franchisees and trainees will undergo a six-day comprehensive training program. This will allow the operator and employee to know the operations, procedures, standards, and systems required to run the franchise. The training program will enable the franchisees to learn more about:

• Studying the current market
• Finding a location
• Monitoring of the franchise

The Europcar Mobility Group also holds annual and semi-annual conferences to discuss growth and best practices.

Territory

Any Europcar branch should have at least 700 sqm (7534.74 sqft).

Europcar Franchise Cost & Fee Structure

Your Investment

An estimated Europcar Franchise cost is £800,000, approximately $1,050,356.00.

Part of the initial franchise cost are the following:

• Royalty fee (depends on location or territory)
• Entry fee
• Marketing fee
• Factoring fee
• Reservation fee
• IT Systems fee (if applicable)

Other Costs

Here are other costs that you might shell out when franchising Europcar:

• Rental fee and cost of the location (shouldered by the franchisee)
• Fit-out and set up of the location (e.g., counters, painting, signage, furniture)
• Expenses before launch (i.e., advertising, marketing)
• A fleet of vehicles (purchase and maintenance)
• Software, hardware, and other system licensing costs

Franchisees will share revenues with another franchise or the Europcar company if you use the same fleet vehicles. Moreover, franchisees will share costs for some brand initiatives (e.g., marketing, branding, partnership programs, etc.).

Europcar Franchise Opportunities & Qualifications

For anyone interested in owning a Europcar, franchisees will have exclusive use of the Europcar brand. Besides that, Europcar guarantees brand protection for all franchisees.

Potential franchisees will get additional partnership benefits. To elaborate, a franchisee will be part of the Eurocorp network. Moreover, any franchise will have access to tour, travel, air, and hotel partnerships.

Furthermore, Europcar can help grow the franchise through marketing campaigns. Europcar provides resources and support for this.

In addition, Europcar values franchisees that have these traits:

• Aims for success and determined to work hard
• Has the willingness to be trained
• Shows positive attitude and financial capability to open a franchise
• Demonstrates ability in customer service, loyalty, and leadership and motivating employees

Potential franchisees should also have a track record of managing and developing a business too. So, if you want to start a Europcar franchise, you need to contact them directly via email.

Did You Know?

• The Europcar Mobility Group is committed to sustainable practices. By 2023, the Group aims to have 20% of its fleet to reduce low carbon emissions.

• Europcar received many accolades in 2019. One of them is the World’s Leading Green Transport Solution company, for which they’ve won five years in a row. The second of many is the 2019 Travelers’ Choice Award, which they’ve earned for three consecutive years. Other awards include the World’s Leading Car Rental Company Website and Europe’s Leading Car Rental Property.

• The Europcar Mobility Group operates on a regional basis. Regional managers are responsible for ensuring the growth and performance of the franchises in the area.

• Usually, Europcar and the other Europcar Mobility Group brands would have locations in the airport, railway terminals, hotels, suburban centers, and offices. In some instances, Europcar is also available in several vehicle rental businesses, body shop replacement vehicles, and dealers.