Fruitive announced the franchise will offer take-home meal kits, curbside pickup, and delivery services amid the coronavirus pandemic. The Washington D.C.-based fast casual restaurant made the shift to safely continue offering healthy meals to its customers.
Fruitive also announced the franchise will be posting one of its recipes online daily, for the next 30 days.
“Restaurant patrons are understandably concerned about being near others in public places at this time,” said Gregg Rozeboom, founder and CEO of Fruitive. “Our top priority is supporting people’s health, so we’ll be closing Fruitive’s indoor dining services for the time being. However, we’ll be offering various options that enable people to pick up food, have it delivered or even make it themselves at home.”
The vegan meal kits are available in individual and “family-size” starting at $19. Offerings include meals such as Mediterranean bowls, veggie wraps, and sesame ginger soup. Fruitive is also offering staple items like beans, oats, and toiletries that customers can add to their meal kit orders.
“These are challenging times for many, and it can be even more difficult for those confined to their homes,” Rozeboom said. “We want to provide access to nutritious, filling meals and household staples for as many of our neighbors as possible, and I’m so grateful for Fruitive team pulling together to make this happen.”
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