Once you’ve finalized all the legal aspects of your franchising business and are ready to launch, think of the most compelling marketing campaigns to gain traction. You may think that because your selected franchise is already established, people would automatically know of the new branch. However, this doesn’t always apply, especially if the branch is in a new location or area. You’ll have to do the heavy lifting of advertising your franchise business. So if you’re wondering how to market your franchise, here are seven ways to do it.
1. Get to know the existing target market
One upper hand of buying a franchise is that everything is already laid out for you. This is also applicable if you choose established brands that have operated for years. You must get to know the target market, so communication in your marketing is clear and impactful. Categorize the target market by demographic and psychographic and identify their pain points. This will lead you to craft relatable marketing campaigns that will give you excellent ROI.
2. Use your network
If you’re someone who has an extensive network of friends, acquaintances, and business partners, it’s time to leverage your network. Don’t be embarrassed about talking to your connections about your offers. If they’re interested, you can bet your bottom dollar they’re referring their friends to your business. And in your case, word-of-mouth referral is what you need in your franchise.
Even if it’s just asking your connections to share your social media posts in their feed. This will already go a long way for your business regarding online visibility.
3. Create location-targeted posts
Try geotargeting whether you’re investing in social media or other online advertising methods. Since you’re franchising in a new location, you can target customers within a particular radius of your business. This will let current customers know they don’t have to drive to the next franchise because there’s a new one in town. Moreover, this will also promote your business to new customers who still haven’t heard of your company.
Use hashtags if you’re doing social media marketing and include the area or location in the hashtag. You can read resources on geotargeting to learn how to do this tactic effectively.
4. Attend events
One of the simplest ways how to market your franchise is to attend events that center on business. If you want to participate, you can have a booth set up and distribute freebies or flyers of your new franchise business.
Simply attending the event and grabbing the opportunity to meet new people and expand your network is already a good enough reason. Don’t be shy in telling people there about your new franchise business. Most of the attendees in the event will be like-minded individuals who are curious or willing to explore new products or services in the market.
5. Keep marketing designs professional and captivating
Compared to a newly established business from scratch, getting a franchise means you’ll stick to the current branding assets unless the franchisor allows you to change the logos or other designs. If they do, assess the existing branding and marketing assets and see if they need an overhaul. Hire the best graphic designers to do this difficult task.
However, if you need to stick to the current designs, ensure that you keep the marketing graphics eye-catching. You want to capture people’s attention through your marketing campaigns. To do this, ensure your graphics are professional, unique, and resonate with your target audience.
6. Create content that converts
Don’t just publish content for the sake of having something to post daily. However, create content that converts and increases your followers or leads. Whether you’re investing in video advertising, blogging, or online ads, ensure these ads are tailor-fit for your target audience. This is why you must get to know the target audience before crafting your advertisements. This way, you’ll know what language and psychological salients to use.
7. Hire franchise brokers
If you have the marketing budget to spare, work with franchise brokers, so they hand you leads on a silver platter. Of course, you’ll have to pay a certain percentage and commission. But see if you can find franchise brokers that don’t come with hefty professional fees.
Going this route isn’t an indication that you’re lazy with marketing. However, working with franchise brokers, along with other traditional and digital advertising methods, means exhausting all ideas to promote your new franchise business.
And if you want to read more franchising info, check out more here at Franchise HOW!
