If perfectly seasoned, crispy-outside, juicy-inside fried chicken tickles your palate, Jollibee will surely give you a bang for your buck! The venture’s international franchise stores have grown far more than a go-to destination for homesick Filipinos. Its delicious offerings have won over many Americans, proving that good food knows no boundaries.
If you’ve always wondered about the Jollibee franchise cost, you’re in luck! In this article, we’ll discuss the investment you need to prepare as well as the duties you have to be ready for.
Franchise Description
Before we dive right into the Jollibee franchise cost, let’s learn a few things about the brand. The fast-food chain’s CEO Tony Tan Caktiong came from a poor family from southeastern China that migrated to the Philippines for better opportunities. When he was 22 years old, he tried out his business skills by opening two ice cream stores. Because patrons often asked for hot snacks, he shifted his business to become a burger joint. The company started in 1975 and began franchising in 1979.
Today, the franchisor in the US is Jollibee Foods Corporation (USA), with a headquarter in the City of Industry, California. The chain has more than 130 stores outside the Philippines, including the US, Canada, Italy, the United Kingdom, and many countries in Asia and the Middle East.
Training Overview
Aside from the Jollibee franchise cost, franchise owners must also invest time and effort if they’re committed to setting up shop. For one, there’s a three-month full-time Basic Operations Training Program (BOTP) required for franchise owners. The head office requires franchise owners to undertake the course at a designated training store.
Aside from the initial course, the franchisor may also require the franchise owner or a designated manager to attend additional training programs. Doing so will help keep all stores on the same page.
Obligations and Restrictions
Aside from the Jollibee franchise cost, the franchise owner must also comply with the duties as stipulated in the agreement. For instance, the franchise should operate under the direct supervision of the franchisee. If a business entity owns the store, a designated manager will perform a franchise owner’s duties.
The approved location will only be used for the franchised chain. In the same vein, it should be open and operate normally as specified in the manual. In addition to that, the location should not be used for any other activity or purpose without the head office’s approval.
That said, the franchised restaurant should operate in strict conformity with the standards and methods indicated in the manual or as the head office may require otherwise in writing. The franchise agreement doesn’t offer an exclusive area or territory for each location. In relation to that, franchise owners have the right to operate their joint from one specific location only.
The initial franchise term runs for a period of 10 years. Franchise owners may choose to renew for one additional term of 10 years, but only if they met the head office requirements.
The Jollibee Franchise Cost
The Philippines-based food chain estimates that the Jollibee franchise cost ranges from $450,000 to $800,000.
Did You Know?
Here are a few fun things to know about Jollibee:
Jollibee stores outside the Philippines offer real halo-halo – a dessert made of crushed ice, evaporated milk, and sweet ingredients like sweetened beans, fruit slices, flan, and taro. In the Philippines, though, the chain only offers halo-halo sundae. Why? They probably don’t want to compete with one of their subsidiaries, Chowking, which is known for offering the icy, milky treat.
So, what’s the story behind the bee? According to Tan Caktiong, their mascot is inspired by Filipinos who are hard-working and jolly despite being busy.
Late journalist and travel documentarian Anthony Bourdain featured the fast-food twice on his show. He called it the “wackiest, jolliest place on Earth.” But his comments go beyond the look and feel of the store. Bourdain described Jollibee halo-halo as “oddly beautiful” and Jolly Spaghetti as “deranged yet strangely alluring.”
Jollibee has enjoyed a hype on American social media over the past few years. For one, there are many bloggers creating content around taste-testing items on the joint’s menu. Among them are Join Blove and PatrickStarrr. Their episode featuring a Jollibee feast earned over 727,000 views in nine months. In the same vein, competitive eater Matt Stonie’s “Jollibee Five Bucket Fried Chicken Challenge,” got 20 million views. When a man decides to eat 30 pieces of Chickenjoy in less than 27 minutes, you have to watch it!
If you’re looking for a business venture that offers comfort food with a unique twist, Jollibee is surely worth considering. The brand’s success outside its country of origin only proves that as long as you combine great products with a winning system, success is inevitable.
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