Scooter’s Coffee Shop Franchise: A Proven Business Model

The coffee culture is among us, making the industry one of the fastest growing. If you’re looking to get in on caffeinating the masses, a Scooter’s Coffee Shop franchise is the way to go. Here’s what you need to know about operating your own franchise. 

The Scooter’s Coffee Story

Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, the coffee company started its journey with a simple vision: to provide premium coffee and superb customer service with a BIG smile. The brand began with single drive-thru coffee kiosks that quickly gained popularity. It has since captivated the attention of coffee enthusiasts and won over the hearts of every community it serves.

By 2001, they had five stores, but it seems that these weren’t enough to satisfy the clamor. The Eckles then decided to start letting people own and operate Scooter’s Coffee by starting to franchise the brand. Hundreds of stores then followed.

Today, Scooter’s Coffee has over 692 cafes and drive-thru restaurants in 29 States ad territories and 444 cities all over the US. 

Franchise Description

Offering a lucrative and exciting franchise opportunity, Scooter’s Coffee is suitable for all seasoned and aspiring entrepreneurs. It is a well-established brand with a proven business model that has constantly displayed outstanding growth and profitability.

Owning a Scooter’s Coffee Shop franchise package gets you the right to operate a retail location, usually having a drive-thru for maximum convenience. You will also gain access to its extensive menu of handcrafted coffee beverages. This includes its signature blends and specialty drinks that have garnered a cult following.

Franchisee Training

As a Scooter’s Coffee franchisee, you will get the company’s comprehensive and rigorous training to help you gain the knowledge and skills you need to operate one successfully. Its training program includes:

• The mastery of the art of premium coffee crafting.
• Efficiently managing the store operations.
• Delivering exceptional customer service.

You will receive hands-on training at an actual Scooter’s Coffee store. This will enable you to learn firsthand from its experienced baristas and store managers. You will also receive ongoing support and guidance from its corporate team. 

Territory

In any franchise operation, territory plays a crucial role. Scooter’s Coffee franchisees are given exclusive territory within which they get the right to operate their own store. The brand offers territorial protection that helps avoid direct competition from other Scooter’s Coffee stores locations.

The size and boundaries of the territory are carefully determined to give a good balance between providing market potential for growth and ensuring that every franchisee has a viable customer base to cater to.

Franchisee Obligations

To keep the magic brewing, you need to know about your obligations as a Scooter’s Coffee franchisee. This is to uphold the brand’s standards and maintain a consistent customer experience. You need to adhere to the brand’s operational guidelines and procedures. 

You must also ensure a welcoming, clean, and well-maintained shop environment. You are also responsible for hiring and training staff members that deliver the same exceptional customer service. You must fulfill all these to uphold the brand’s values, mission, and vision.

Terms of Agreement

Becoming a Scooter’s Coffee franchisee means you are entering into a mutually agreed-upon term of agreement with the company. The contract outlines the legal and operational sides of your franchise ownership. This includes pertinent details such as the duration of the deal, specifying the time you can operate a Scooter’s Coffee Shop franchise before you need to renew the contract.

The agreement also covers any renewal options available. It also highlights the terms and conditions under which you or the franchisor can terminate the contract. You must carefully review this and understand all the terms before signing to ensure the framework is set for your journey as a franchisee.

Financial Assistance

While Scooter’s Coffee does not offer in-house financing, they have established relationships with various lenders willing to assist franchisees in getting the necessary funding. You can get in touch with them to find financing options for your Scooter’s Coffee venture.

Scooter’s Coffee Franchise Costs

The initial franchise fee to get your own Scooter’s Coffee operational is $40,000, and an initial opening support fee of $15,000. Alongside these, there are expenses related to setting up your store. This includes equipment, signage, fixtures, and others. The estimated total investment cost ranges from $797,000 to $1,341,500.

To qualify for a Scooter’s Coffee franchise, you need to have a minimum net worth of $500,000 and a minimum liquid capital of $200,000. The ongoing fees are royalty at 6% and advertising fee at 2%.

Final Thoughts

An excellent example of a successful and well-loved coffee franchise, Scooter’s Coffee has many virtues that make it a great franchise option. Its proven business model, excellent attention to customer service, and its wonderful blends of beverages make it ideal for anyone seeking to venture into the lucrative world of serving coffee.